Real
Lifestyle

Synthesis

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B.Real, a authentic lifestyle brand is venture of Indian reality star Mr. Shiv Thakare. Apart from his reality TV stint, Shiv is also a fitness enthusiast, and had been a real hustler since childhood. He is known for his charming personality and confident demeanor.

Brand strategy

The brand strategy for B.REAL is focused on leveraging Mr. Shiv Thakare's personal story and his message of "Be Real to Win" to create a unique and compelling brand identity. The key to success is to build on the existing brand image and reputation, while also staying true to the core values that have made Shiv a popular and respected figure in the market. The brand messaging and campaign is build to emphasize Shiv's personal story and the challenges he has faced, positioning him as an authentic and relatable figure that people can connect with on a personal level.

Product Segmentation

Shiv's muscular persona was an important aspect of B.Real brand identity, but it was equally important to showcase respect for women. To achieve this, we developed a two-pronged strategy for launching his first two products. The first perfume was designed for a unisex audience, allowing both male and female fans to try the product and experience Shiv's unique brand of masculinity. To avoid any confusion or ambiguity, we launched the first product with the same name as brand. This ensured that the product would be instantly recognizable and accessible to all of his fans.

The second product, on the other hand, was specifically targeted towards female fans, highlighting B.Real's respect and engagement with the female audience. We named the second product "Queens" to emphasize its feminine appeal and to create a sense of exclusivity and empowerment for female fans. This allowed Shiv to connect with his female audience in a meaningful and respectful way, while still staying true to his brand identity and persona. Overall, this two-pronged strategy allowed Shiv to showcase his respect for women and engage with a diverse range of fans, while still maintaining a consistent and powerful brand identity.

Exclusivity

B.Real was released as a limited-time exclusive product as a way to physically reach fans in the most effective manner possible. While B.Real as a brand continues to exist, the products are discontinued off the shelf after the first batch of production. This creates a sense of exclusivity and rarity around B.Real's products, making them highly sought after by fans and collectors alike. By limiting the availability of the products, B.Real can maintain a high level of quality and attention to detail, ensuring that every product that reaches the market is of the highest possible standard.